In the business world, 35 years is a
significant period of time.
Our story began more than 35 years ago.
The founders of the business were a young married couple who had three
children. They aspired to establish a small, modest business to support their
family. Over the years, through constant effort, investment, perseverance,
determination and foresight, that modest family business evolved into the
enterprise of a lifetime.
Our brand name, Rich, does not stem from the
English word for “wealthy”, but rather from the Hebrew name of the
first product we imported and distributed – zippers (“Rich-Ratch” in
The Next Generation
Over the years, the founders’ sons joined
the business, and went on to develop and expand its operations, among other
things – by tapping into new and different fields of activity. Our product
range expanded significantly and the focus of our operations changed
Today, Rich focuses on the import and
wholesale distribution of consumer goods, furniture, design and décor products
associated with modern living and housing culture.
The Rich brand is not used as a trademark
of the items being sold to the end consumer, and is known mainly within the
wholesale business sector.
The Original Outlet: May Shing (2004 through 2014)
Over the years, demand for our products
increased, and as we had at our disposal substantial stocks, as well as
reliable supply sources and solid, efficient import channels, we decided to
open a retail outlet. We opened our first store in Ramla, for various
Our original intention was to operate an
outlet store to sell our excess inventories retail. Later on, demand for our
products increased even more and our clientele, which by now included
specialist professionals, demanded a more extensive range of products
conforming to higher design and quality standards.
During the first few years of the
outlet’s activity, it occupied an area of 80 square meters only. Over the years
we expanded gradually, and at the peak of its activity, our sales floor area
was 1,000 square meters.
In view of the success of our retail
operation in Ramla, we decided to relocate our activity to Israel’s main
business and commercial center – Tel-Aviv.
Contrast – Since 2015
In order to relocate the hub of our
retail operations to Tel-Aviv, we attempted to find a space of thousands of
square meters that would serve as our retail marketing center. It had to be
located in a friendly and easily accessible area, and be profitable to operate.
Finding such a facility turned out to be impossible.
After strenuous efforts and endless
searches, we spotted the building that had once accommodated the mythological
“Columbarium” nightclub. It had stood unused and neglected for a long
Based on our extensive experience and
through an investment of millions of ILS, we established in that old building
one of Israel’s most impressive showrooms.
In cooperation with architect Smadar
Cohen and the property owners, we designed, rebuilt and conserved the original
building. We left the original levels along the building as they were and added
a small café, a patio for garden furniture and many other elements that evoke
cries of admiration, appreciative comments and compliments from every visitor
coming into the store.
In the décor business, size does matter,
so we created a sophisticated space over a total area of 2,500 square meters.
Out of the total area, 1,500 square meters were allocated to the showroom,
where we present one of the most extensive and impressive product ranges in
We opened our flagship retail store,
Contrast, in 2015.
We designed our showroom using clean,
minimalist lines, to allow our products to speak for themselves. Additionally,
our design highlights the conservation of the original building, in the style
and taste of Tel-Aviv in bygone days.
As Israelis, our home is the most
important economic asset each one of us possesses. We all like to entertain and
show off our home design and décor.
As far as interior design is concerned,
the Israeli public is right on top of all of the latest trends and innovations.
Design is important, but the Israeli consumer will not neglect comfort and
Today, we are proud to present to the
Israeli consumers a comprehensive range of product categories and design
styles. At Contrast, you will be able to find products in such design styles as
modern, urban, Scandinavian, eclectic, Boho-chic, rustic, retro, indie and
As a matter of policy, we place the emphasis on high product quality, impressive design and attractive, competitive prices.
Service above All
Our designers will meet you as you walk
through the entrance door: our sales representatives are qualified designers,
possessing extensive knowledge and experience they had gained in various
interior design and home décor projects.
Our representatives will walk you through
the entire process, all the way to its successful conclusion, while providing
you with personal attention and a valuable professional input.
In addition to our attentive professional
service, every one of our clients joins the family! Upon your first purchase,
you will join our customer club. At our customer service department, you will
meet professional service representatives whose only mission in life is to
serve you efficiently and to your fullest satisfaction.
We deliver the products purchased at our
store to your home. For this purpose, we employ professional movers
The Contrast Collection
We select and assemble the collection we
offer our clients very carefully and creatively. Our buyers pick up individual
items all over the world, building a ‘story’ based on items that ‘communicate’
with one another to create a sense of reciprocal interrelations and
We select the color shades of our
collections according to the season and the current trends in the international
We introduce a completely new collection
once every four months. Each new collection includes furniture, textiles and
accessories that ‘communicate’ with one another in the same aesthetic language.
In this way, we can assure our clients of a uniquely lavish presentation that
What sets Contrast Apart?
From the Importer directly to the
Our unique retail outlet, Contrast,
backed by the import channels, supply sources and logistic base of the Rich
Company, offers Israeli consumers the unique combination of a long-established,
reputable and reliable import company that distributes its own goods.
A Unique Retail Outlet
A dynamic and creative management team, a
young and professional staff, a readily accessible location, high-quality
products, competitive prices, attentive, personal service and an on-going
effort intended to ensure the customers’ satisfaction – all these elements set
us apart from the competition and place us at an exclusive, unique position.